Refresh ACCN’s brand platform “Revel In The Range” to better represent everything ACCN offers fans.

Client provided documents, competitive audit, and desktop research including: brand truth, cultural exploration, and target deep dive.

ACC represents the most diverse college conference in existence. The conference spans diverse playing styles for both the overall conference and individual sports, harder schedules, more teams, more states, more cultures, more backgrounds, and more nationally ranked talent.

Meaning… ACCN has the most diverse and competitively rich content among all college conference networks.

All ACC fans: from the fair-weather fans who only watch the network to root for “their favorite team” when they make it to a championship, to the die-hard ACC fans who spend their free time watching everything ACC, including wrestling matches and gymnastic meets.

Every school added and every team on the schedule is there to maximize competition. Our diversity is both the means and the end of our competitive spirit.

Revel in the range of competition

Creative concept and brand platform: “Come For It All”. Creative executions that more wholly represent the range of competition that ACCN offers – attracting more fans to the conference and more viewers to the network.

Anthem spots, social videos, social posts, digital ads, and a print ad.